The Manager of Sales and Partners of AMR ABB Robotics, Roberto Lorenzo, participated in the conference organized by Telefónica at the Evolution Forum in Burgos entitled 'Digital Castile and Leon: Industry 4.0 as a Key to Competitiveness'. During the session opened by the president of Telefónica Spain, Emilio Gayo, the current situation of the industrial sector and the advantages and opportunities offered by the digital transformation were addressed. 

Lorenzo participated in a roundtable discussion together with the Minister of Employment and Industry, Ana Carlota Amigo, and the General Manager of Telefónica in the Central Region, Beatriz Herranz, as well as with executives from Antolín Group, L’Oréal, and Pascual Group. AMR ABB Robotics's Sales Manager explained the advantages of automation and how “mobile robotics allows for us to adapt the way processes are automated to new market demands."